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Eye-catching tactility

Eye-catching tactility

As human beings, we are highly tactile creatures and that is why the way packaging feels matters for us. Consumers like to touch before they buy, and the more product is handled, the more likely it is purchased. Marketing experts more often engage the sense of touch to attract consumer’s attention and respectively increase sales. 

Touching of soft chamois leather, short-napped velvet or smooth suede conveys a feeling of warmth and wellness. To achieve such a great tactile property of PET packaging soft-touch additives are used. TryPET's offer now includes soft -touch option for it’s products. Feel free to contact us for additional information and samples.